P4
TASK 1: Distribution Methods
How does Hellblade reach its players (how is it distributed)?
Where to play: Xbox, PlayStation, PC (Steam)
Xbox
Xbox is the main platform where HellBlade can be played on. It can be played on Xbox by either having a hard copy of the game (disc) or bought online through their online store.
Having this access to the game through Xbox is a significant way to distribute the game because Xbox is an example of a popular games console which many people own. Also, this can overall lead to an increase in the number of games sold, because if people have the opportunity to try the game out, then they will take this chance - especially if it has high ratings or it is a new trend.
PlayStation
PlayStation is another platform where HellBlade can be played on. It can be played on PlayStation by either having a hard copy of the game (disc) or bought online through their online store.
Having this access to the game through PlayStation is a significant way to distribute the game because as well as Xbox, PlayStation is an example of a popular games console which many people own. However, with PlayStation, it has sold more consoles than Xbox, which overall can increase the number of HellBlade games even more due to its popularity.
PC (Steam)
PC is an example of another platform where HellBlade can be played on. It can be played on PC by purchasing it from the steam website online.
Having this access to the game through PC is a significant way to distribute the game because, with many people, they may not have access to being able to play this game on Xbox or Playstation due to various personal reasons (e.g. money), so having this access on an additional platform is good so it can ensure that no one is left out as well as more sales will be made.
TASK 2: Advertising
Examples of main advertising methods:
Social Media: Instagram, Facebook, Twitter, YouTube
Instagram
Instagram is an example of a platform which can be used to advertise HellBlade. Using Instagram is a significant way because, with Instagram, there are certain elements within the app which can be a way for HellBlade to gain more popularity/increase its status.
For example, on the search bar, if you search '#HellBlade', this takes you to a page of HellBlade related posts/more about HellBlade. This element overall is a unique way of increasing the popularity of HellBlade, because the more tags, the more trendy the hashtag becomes.
Also, with Instagram, there are 2 more features which can be used as a form of advertising HellBlade. These examples include the direct message feature and the explore page feature.
The direct message feature is where you can message your friends and send them posts posted by either yourself or others. This can be a way of advertising HellBlade because sharing posts related to HellBlade will lead to an increase in its popularity and status, which overall can lead to more sales and more profit towards the company.
The explore page feature is where popular posts are presented based on your interests/posts which are similar to ones you have liked in the past. This can be a way of advertising HellBlade because having HellBlade posts displayed here can increase its popularity and status, which overall can lead to an increase in sales and profit.
FaceBook
Facebook is another example of a platform which can be used to advertise HellBlade. Using FaceBook is a significant way because, with FaceBook, there are certain elements within the app which can be a way for HellBlade to gain more popularity/increase its status.
For example, Ninja Theory has a page on FaceBook which is mainly promoting HellBlade and giving more information about future projects (e.g. HellBlade being compatible for Nintendo Switch users). The page consists of posts of Senua which have been shared and liked by others.
Having these features are a significant way to promote HellBlade because sharing a post can lead to more recognition for the game as well as liking the post.
Twitter
Twitter is another example of a platform which can be used to promote/advertise HellBlade. Using Twitter is a significant way because, with Twitter, there are certain elements within the app which can be a way for HellBlade to gain more popularity/increase its status.
For example, Ninja Theory has a page on Twitter which is promoting HellBlade by giving information about future projects/what they are doing as a company (e.g. they are announcing that they will release HellBlade for Nintendo switch this spring). Also, this twitter page contains tweets and hashtags linked to HellBlade.
This method is a unique way to promote HellBlade because with our generation today, using social media to find out about new trends gains more recognition than things such as Newspapers. So, knowing that Twitter is a popular platform, this can ensure the sales are increased as well as the profits for the company.
YouTube
Youtube is another platform which can be used to promote HellBlade/advertise it. Using YouTube is a significant way because, with YouTube, there are certain elements within the app which can be a way for HellBlade to gain more popularity/increase its status.
For example, Ninja Theory has a page on YouTube which is filled with videos which are talking about the process of creating HellBlade and other videos such as trailers. These videos can increase the status and popularity of the company because, with YouTube, there is a feature where you can share these videos. Sharing these videos can increase the popularity of the game because once it is shared with others, this increases the number of people who know the game, which can overall lead to more purchases/customers.
Also, having the access to make videos for YouTube talking about whatever you like can be another way of advertising HellBlade, because for example, if a popular page on YouTube makes a reviews video for the game and it is filled with positive feedback, this will lead to their fans wanting to purchase/try out the game, which will overall increase the sales/profit for the company.
How does Hellblade reach its players (how is it distributed)?
Where to play: Xbox, PlayStation, PC (Steam)
Xbox
Xbox is the main platform where HellBlade can be played on. It can be played on Xbox by either having a hard copy of the game (disc) or bought online through their online store.
Having this access to the game through Xbox is a significant way to distribute the game because Xbox is an example of a popular games console which many people own. Also, this can overall lead to an increase in the number of games sold, because if people have the opportunity to try the game out, then they will take this chance - especially if it has high ratings or it is a new trend.
PlayStation
PlayStation is another platform where HellBlade can be played on. It can be played on PlayStation by either having a hard copy of the game (disc) or bought online through their online store.
Having this access to the game through PlayStation is a significant way to distribute the game because as well as Xbox, PlayStation is an example of a popular games console which many people own. However, with PlayStation, it has sold more consoles than Xbox, which overall can increase the number of HellBlade games even more due to its popularity.
PC (Steam)
PC is an example of another platform where HellBlade can be played on. It can be played on PC by purchasing it from the steam website online.
Having this access to the game through PC is a significant way to distribute the game because, with many people, they may not have access to being able to play this game on Xbox or Playstation due to various personal reasons (e.g. money), so having this access on an additional platform is good so it can ensure that no one is left out as well as more sales will be made.
TASK 2: Advertising
Examples of main advertising methods:
Social Media: Instagram, Facebook, Twitter, YouTube
Instagram is an example of a platform which can be used to advertise HellBlade. Using Instagram is a significant way because, with Instagram, there are certain elements within the app which can be a way for HellBlade to gain more popularity/increase its status.
For example, on the search bar, if you search '#HellBlade', this takes you to a page of HellBlade related posts/more about HellBlade. This element overall is a unique way of increasing the popularity of HellBlade, because the more tags, the more trendy the hashtag becomes.
Also, with Instagram, there are 2 more features which can be used as a form of advertising HellBlade. These examples include the direct message feature and the explore page feature.
The direct message feature is where you can message your friends and send them posts posted by either yourself or others. This can be a way of advertising HellBlade because sharing posts related to HellBlade will lead to an increase in its popularity and status, which overall can lead to more sales and more profit towards the company.
The explore page feature is where popular posts are presented based on your interests/posts which are similar to ones you have liked in the past. This can be a way of advertising HellBlade because having HellBlade posts displayed here can increase its popularity and status, which overall can lead to an increase in sales and profit.
Facebook is another example of a platform which can be used to advertise HellBlade. Using FaceBook is a significant way because, with FaceBook, there are certain elements within the app which can be a way for HellBlade to gain more popularity/increase its status.
For example, Ninja Theory has a page on FaceBook which is mainly promoting HellBlade and giving more information about future projects (e.g. HellBlade being compatible for Nintendo Switch users). The page consists of posts of Senua which have been shared and liked by others.
Having these features are a significant way to promote HellBlade because sharing a post can lead to more recognition for the game as well as liking the post.
Twitter is another example of a platform which can be used to promote/advertise HellBlade. Using Twitter is a significant way because, with Twitter, there are certain elements within the app which can be a way for HellBlade to gain more popularity/increase its status.
For example, Ninja Theory has a page on Twitter which is promoting HellBlade by giving information about future projects/what they are doing as a company (e.g. they are announcing that they will release HellBlade for Nintendo switch this spring). Also, this twitter page contains tweets and hashtags linked to HellBlade.
This method is a unique way to promote HellBlade because with our generation today, using social media to find out about new trends gains more recognition than things such as Newspapers. So, knowing that Twitter is a popular platform, this can ensure the sales are increased as well as the profits for the company.
YouTube
Youtube is another platform which can be used to promote HellBlade/advertise it. Using YouTube is a significant way because, with YouTube, there are certain elements within the app which can be a way for HellBlade to gain more popularity/increase its status.
For example, Ninja Theory has a page on YouTube which is filled with videos which are talking about the process of creating HellBlade and other videos such as trailers. These videos can increase the status and popularity of the company because, with YouTube, there is a feature where you can share these videos. Sharing these videos can increase the popularity of the game because once it is shared with others, this increases the number of people who know the game, which can overall lead to more purchases/customers.
Also, having the access to make videos for YouTube talking about whatever you like can be another way of advertising HellBlade, because for example, if a popular page on YouTube makes a reviews video for the game and it is filled with positive feedback, this will lead to their fans wanting to purchase/try out the game, which will overall increase the sales/profit for the company.
Still Image Advert
Where is the product advertised?
This product has been advertised on a magazine cover for Playstation. As the audience, we are told more about this cover on the PlayStation website. We are told that the editor of the PlayStation official magazine visited the studio and had full access to observe everything and anything within the studio. Overall, this visit lead to the cover being taken over by HellBlade.
This type of advertisement is good because it ensures that whoever is viewing the magazine are noticing HellBlade even in the slightest way so if they decide to flick through the magazine, they won't miss this promotion of HellBlade.
Also, having HellBlade as the cover can increase the sales and profits for the company, because this cover, in general, tells the audience that HellBlade is worth the purchase and that they should consider buying it.
Placing - Where on the media text is it advertised and
how? animation/video/print?
This product is advertised as a magazine print and it is advertised online when researching about it on a blogging website (https://blog.eu.playstation.com/2014/11/21/official-playstation-magazines-hellblade-cover-created/)
How does the advert target it’s audience - Colour? imagery?
This product targets its audience by having a certain colour scheme instead of splashing a range of colours together. Having this colour scheme targets the audience because when looking at the cover, it is attractive and looks like a work of art which has been put together carefully to look eye-catching.
Also, the use of imagery has been used by having a photo of Senua filling up the entire cover. This also targets the audience because having this one image to focus on gives the audience a taste of HellBlade in a way which is attractive and mysterious at the same time.
Moving Image Advert (Trailer)
https://www.youtube.com/watch?v=fBJ0ifVtK5c
Where is the product advertised?
This product has been advertised on PlayStations official YouTube channel. Throughout the trailer, we are given mini clips from the game which have been placed together to tell the audience a brief story about the game.
This type of advertisement is good because having a visual representation of how the game is can impress the audience by showing them how professional the game looks and put them in the zone of the game to show them whether they should invest into it or not.
Placing - Where on the media text is it advertised and
how? animation/video/print?
Placing - Where on the media text is it advertised and
how? animation/video/print?
This product is advertised as a magazine print and it is advertised online when researching about it on a blogging website (https://blog.eu.playstation.com/2014/11/21/official-playstation-magazines-hellblade-cover-created/)
How does the advert target it’s audience - Colour? imagery?
This product targets its audience by having a certain colour scheme instead of splashing a range of colours together. Having this colour scheme targets the audience because when looking at the cover, it is attractive and looks like a work of art which has been put together carefully to look eye-catching.
Also, the use of imagery has been used by having a photo of Senua filling up the entire cover. This also targets the audience because having this one image to focus on gives the audience a taste of HellBlade in a way which is attractive and mysterious at the same time.
Moving Image Advert (Trailer)
https://www.youtube.com/watch?v=fBJ0ifVtK5c
Where is the product advertised?
This product has been advertised on PlayStations official YouTube channel. Throughout the trailer, we are given mini clips from the game which have been placed together to tell the audience a brief story about the game.
This type of advertisement is good because having a visual representation of how the game is can impress the audience by showing them how professional the game looks and put them in the zone of the game to show them whether they should invest into it or not.
Placing - Where on the media text is it advertised and
how? animation/video/print?
This product is advertised on PlayStation's official YouTube channel as a 2-minute video.
(https://www.youtube.com/watch?v=fBJ0ifVtK5c)
How does the advert target it’s audience - Colour? imagery?
(https://www.youtube.com/watch?v=fBJ0ifVtK5c)
How does the advert target it’s audience - Colour? imagery?
This product targets its audience by having a colour scheme throughout the video which blends well together (a range of dark and gloomy colours have been used to reflect the idea that the game is mysterious and filled with darkness). Examples of the colours used includes: blue, black, grey, red and orange. Having this colour scheme targets the audience because having this combination of colours to give the audience a sense of the atmosphere which the protagonist is a part of makes it seems realistic and well put together.
Also, the use of imagery has been used by having clips involved within the trailer which are part of the game. This overall also targets the audience in a way which is positive, because it gives the audience a visual representation of how professional the game looks/how interesting the game can be to play.
Also, the use of imagery has been used by having clips involved within the trailer which are part of the game. This overall also targets the audience in a way which is positive, because it gives the audience a visual representation of how professional the game looks/how interesting the game can be to play.
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